Last updated: April 22, 2020

Logo package

The package contains
RGB Logo (Web/Digital)
CMYK Logo (Print)

Logo variations

Main logo

The main version should be used whenever possible.

Inverted logo

The inverted version should be used on dark and busy backgrounds.

Alternative logos

The alternative versions should be used, when the logo wouldn’t work on busy backgrounds.


Only use this for situations where space is very tight, and where you will be unable to read the wordmark.

It is also allowed to be used as a big version of the logomark, if it is a faded background element.

Spacing rules


To make sure the logo is not going to be placed too close to an edge, leave at least one of the logomark elements around the logo as space (safearea).

Minimum sizes

Web (RGB)

Minimum size 100px.

Print (CMYK)

Minimum size 25mm.


As colors appear different on screen and print, make sure to use the right version of the logo.

Logo misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to.
Don’t rotate the logo.
Don’t stretch the logo.
Don’t use a different full or gradient color of the entire logo other than white/dark.
Don’t use the main logo on similar or busy background colors.
Don't fade the logo.
Don’t use a stacked version of the logo.
Don’t use the logo without the logomark.
Don’t change in the logo overall color
Don’t use low definition usage
Don’t outline the logo

SoMe and Favicon

Social Media profile image

For social medias the main logomark on white background can be used as a profile image.


Use the logomark for the favicon.

Brand guidelines

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