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The alternative versions should be used, when the logo wouldn’t work on busy backgrounds.
Only use this for situations where space is very tight, and where you will be unable to read the wordmark.
It is also allowed to be used as a big version of the logomark, if it is a faded background element.
SpacingTo make sure the logo is not going to be placed too close to an edge, leave at least one of the logomark elements around the logo as space (safearea).
As colors appear different on screen and print, make sure to use the right version of the logo.
SoMe and Favicon
Social Media profile image
For social medias the main logomark on white background can be used as a profile image.
Use the logomark for the favicon.