Primary colors help consumers to quickly identify a brand. These are the core colors of the brand, and are not to be altered.

To enable versatility and cohesiveness in illustrations we have added tints and shades of the primary colors. These stay true to the brand while providing flexibility for designers and developers.

The secondary color palette is used to support and compliment the primary colors.

Our primary colours can also be brought together in a gradient – please use one of the accepted colour pairings as shown.

Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. Use these color combinations to break up white space and add depth to a design, but be careful not to overuse the gradients in design.

For digital use, pure black (#000000) is not recommended for backgrounds or text.

Pure black quickly overpowers surrounding objects and is straining on the eye on digital devices.

As it is not user-friendly it should be avoided. Because of this we have created a version of black and white that should be used instead across all media.