Colors
Color package
The package contains
As you see, colors appear different on screen and print. Make sure to use the right color codes.
Color palette
Primary Colors
Primary colors help consumers to quickly identify a brand. These are the core colors of the brand, and are not to be altered.
To enable versatility and cohesiveness in illustrations we have added tints and shades of the primary colors. These stay true to the brand while providing flexibility for designers and developers.
Secondary Colors
Gradients
Greyscale
For digital use, pure black (#000000) is not recommended for backgrounds or text.
Pure black quickly overpowers surrounding objects and is straining on the eye on digital devices.
As it is not user-friendly it should be avoided. Because of this we have created a version of black and white that should be used instead across all media.